ipod
10/12/2004, 7:30pm, EDT
Tuesday, October 12th
iPod claims more than 92 percent marketshare
The NPD Group, a research analysis firm, said that all models of the iPod accounted for 92.1 percent of the market for hard drive-based music players, up from 82.2 percent a year ago, while players from Creative and Rio were a distant second and third, with 3.7 percent and 3.2 percent of the market, respectively, according CNET News.com: "NPD analyst Stephen Baker attributed the results to a strong launch for new fourth-generation versions of the iPod, which arrived on the market just at the right time to dominate back-to-school buying. 'Back-to-school has turned out to be a very big season for music players,' Baker said. The iPod Mini, the smaller 4GB version of the player Apple introduced last year, continues to sell well, Baker said, but Apple faces credible competition there from new devices such as Rio's Carbon."
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I do think the apple brand and design will hold up better than netscape but it is a rarity where the premium product is also the sales leader. Tomy Hilfigure is a sought after and respected brand but the world buys levis and wrangler.
This really reminds me of the early 80's where the sony walkman was the cassette player of choice.. sure there were other tape players but they weren't "walkmans." The fact that my grandmother refers to all portable music devices as "iPods" suggests that apple isn't going away anytime soon.
No doubt, Manthas.
while the ipod remains the "it" player, apple needs to get people to invest enough money in AAC music files that come time to upgrade in 2-3 years they either have to go with the ipod, or another fairplay licensee. i suspect the licensee's will start to show up when the iTMS is doing business >25million songs a month and ipod market share is